For brands, companies, clubs and event teams
Keynotes and workshops. Brand partnerships. Running programs for clubs and gyms. Pick your lane below.
Most coaches work with one athlete at a time. I work at the level above that too, designing the programs, education and community that get a whole gym, workforce, club or brand moving, and keep them moving. The same standards I use with elite and ultra-endurance athletes, applied to your people.
I speak on endurance, problem solving and what it takes to build a team that holds pace, drawing on a decade racing at the sharp end and coaching people through runs most would call impossible. Every talk is tailored to the room. Past sessions include the keynote at Loan Market’s Growth Summit, their national annual conference, and workshops for teams like Rushcutters Bay Health.
Download speaker kit (PDF)For corporate teams, leadership groups and events.
Investment on application
Practical, evidence-based, and built around your audience.
Investment on application
Credible running expertise for your campaign or activation.
Investment on application
Every engagement is scoped and quoted to your event.
Enquire about speakingCurrent partners include YoPRO, New Balance and Therabody. Past work includes Nike, as Head Coach of Nike Run Club, Salomon and lululemon. I work with a small number of brands at a time, in sport, health and performance, where the fit is genuine. If I wouldn’t use it, I won’t front it.
Long-term partnerships with a working coach who actually uses the product, in content and in the wild.
Training knowledge for your campaigns, your community and your team, delivered credibly.
Run clubs, race-day activations and appearances that give your brand a real place in the running community.
Feedback and development insight from a decade at the sharp end of road, trail and ultra.
The Coach’s Note newsletter reaches 1,000+ engaged runners with an open rate above 50%, roughly double the industry average. On Instagram, @mattyabel has a community of 13,800+ followers, committed runners and high performers across Australia and beyond, with standout posts reaching well past the following. An audience built on coaching substance, not giveaways.
Start a partnership conversationI design the programs, education and community that get a whole club or gym moving, and keep them there. The same standard I use with elite and ultra athletes, built for your members and coaches, from couch-to-5k to squad performance.
Structured, periodised programs your members or athletes will actually follow.
Build a run club or community people keep coming back to, not just sign up for once.
Programs and challenges that turn casual members into committed, retained ones.
From couch-to-5k cohorts to race teams and squad performance, mapped to a real goal.
Running as a high-leverage tool for energy, focus, stress and resilience.
Credible running expertise for campaigns, content and events.
Upskill your trainers, instructors or staff with real coaching knowledge.
Co-designed Outrun, a co-branded running program with an education curriculum and a community run series, in collaboration with Unofficial Run Club, to get members running and keep them engaged.
Performance run programming for one of Australia's most successful surf life saving clubs, supporting elite and squad athletes across a full season.
Coaching one leader or founder rather than a team? See Executive Coaching.
Understand your people, your goals and your constraints.
Build the program, education and community structure.
Roll it out, with the coaching and content to make it land.
Measure, adjust and keep it going.
2:48 marathoner. Back-to-back sub-3 at Paris and Boston. Australian Sky Running representative. Former Head Coach at Nike Run Club. Co-founder and President of Vipers Run Club. Featured in Men's Health Australia.
Tell me about your organisation and what you want to achieve. I will come back to you within 24 hours.
Gyms and fitness brands, sporting clubs, workplaces, events and consumer brands. If running is part of your goal, I can help.
Yes. Keynotes, workshops, panels and brand appearances, tailored to your audience.
Based in Sydney, working with organisations across Australia and around the world. Coaching and consulting are delivered online, so location is no barrier.
The Coach's Note
The research, the why, and the real training behind getting faster and staying injury free. One note from Matty, straight to your inbox.
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Worked with and trusted by
Recognised with a NSW Government Community Service Award, acknowledged in the NSW Parliament, and named among the Northern Beaches Council Citizens of the Year 2026 for the Move for 60 movement and mental health campaign.
This community wellbeing work has been recognised by the NSW Government and acknowledged in the NSW Parliament, including the Move for 60 campaign for movement and mental health, which funded crisis support and counselling services.
ABOUT MATTY
Australian Sky Running representative. 2:48 marathoner (Sydney, 2024). Back-to-back sub-3 marathons in one week at Paris and Boston in 2026. Featured in Men’s Health Australia. Athletes I have coached include Nedd Brockmann. Current partners include YoPRO, New Balance and Therabody.
Matty Abel has spent more than a decade at the intersection of elite performance and everyday running, coaching 1,000+ athletes to run smarter, race stronger, and go further than they thought possible.
A former Australian representative at the Sky Running World Championships, Matty brings firsthand experience across road, trail, and ultra-endurance events, including a personal marathon best of 2:48 and back-to-back sub-3 marathons in a single week in 2026: 2:53 at Paris and 2:56 at Boston. His deep understanding of the physical and mental demands of endurance sport lets him connect authentically with every athlete he coaches.
Matty combines science-backed training systems with a human-first approach that prioritises both performance and longevity. He is dedicated to helping athletes of all levels unlock their full potential.
EXPERIENCE & CREDENTIALS
Matty is a former Head Coach at Nike Run Club. Today he partners with brands and organisations including YoPRO, New Balance, Therabody, Fitness First and Northcliffe Surf Life Saving Club, building training programs and running culture that last.
His work has been featured in Men’s Health Australia.
“The Coach Ultra Runners Call When Taking On the Impossible.” (Men’s Health Australia)
COACHING PHILOSOPHY
Matty’s coaching blends data-driven precision with a personalised, athlete-first approach. Every program is built around the belief that sustainable performance comes from balance, combining structure, strength, recovery, and mindset.
Whether guiding everyday runners or high-performing athletes, Matty’s mission is simple: to help people train smarter, perform better, and build a running life that lasts.
Ready to train smarter and perform your best? Explore the programs below.
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